Timeless Luxury

Peacock was born in the heart of the UAE as a bold statement of elegance, individuality, and timeless beauty. Inspired by the resplendent peacock—a symbol of confidence and grace—the brand redefined fashion as a form of storytelling. Starting from a small atelier in Dubai, Peacock blends tradition with modernity, crafting designs that reflect the Middle East’s rich heritage while meeting global standards of luxury. With meticulous attention to detail, the brand quickly earned its place among the world’s finest, competing with icons like Loro Piana and Louis Vuitton in the GCC. Today, Peacock stands as a symbol of sophistication, celebrating those who dare to embrace their brilliance. Because at Peacock, fashion isn’t just worn—it’s lived